Newspaper Archive of
Valley News and Views
Drayton , North Dakota
February 28, 2013     Valley News and Views
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February 28, 2013

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Page 2 C February 28th, 2013 .... Valley News ....... ,,,,,,,,,,, ............................. :,,: :,:,: ,,, , ...... & Views Post Traumatic Stress Disorder (PTSD) is in the news quite often these days, even though it has been a factor under study since World War II. For returning veterans today, it is estimated that about one in four suffer from PTSD, which is about the same rate as those who were diagnosed with "combat fatigue" duringWWII. Civilian units of first responders who face life- threatening situations have learned about PTSD over the years and set up services to deal with its impacts on individuals and teams. FEMA applies remedial services to communities that recover from a tornado or flood. Fact is, stresses today can come from so many external- related sources - loss of a job, house, spouse, farm crop and a host of possibilities. The point is that posttraumatic stress can affect anyone. A key factor in recovery seems to be a sense of expectation, involving duration, "light at the end of a tunnel," family and communitysupport, medical responsiveness, and a history of personal adaptability. Inthissense, communities, as a collection of individuals, can experience PTSD too. Tornados, floods, intense storms, extended blizzards and tsunamis are among Nature's forces that can produce stress to the point of PTSD symptoms. Other events in the news likewise trigger symptoms of acute or prolonged stresses, resulting from car accidents, plane crashes or stranded ships at sea. Media plays a role in how stresses get perceived. Traditionally, networks or channels like CNN cover a "shoot out" or crises situation from nearly the instant it evolves to the point of diminishing value in news reporting, a TO counterbalance this approach, media networks are moving toward positive programming, like CNN "Heroes," CBS "Sunday Morning," ABC "Good Morning America" or shows that tell the story of people overcoming obstacles, add an element of fun while "streaming" interesting stories on their Websites, often homespun in style. In my view, the "Heroes" of Drayton are the patriots and pioneers of the area that over generations have kept the community strong, despite hardships of the elements and the annual threat of flooding, when the other half of Main Street is the historic Red River of the North. But the closeness of the river and the city being bounded by 1-29 with drive- through access are the greatest locational assets for growth and commerce of any rural town that I know in ND. The other half of the equation for development is innovation - creatively making history "come alive," for the history of Pembina County is difficult to match, even in the movies. Drayton also has a technical advantage over other rural communities in a world of changing media. This advantage stems from two years of innovative experience in streaming media at the annual Old Fashioned Christmas event, where youth participate in interviewing community members against a faqade setting of old storefronts and current venders in commerce, and plenty of food and fellowship. In the summer season, this streaming can be developed with even greater reach. Another example of community cohesiveness and creativity was the theater production of "Bound for Blessing,, an original musical performance based on Lauraine Snelling's popular novels from her Red River of the North series. Over forty residents of all ages were in the cast over summer weekend productions during Riverfest. Media today is transitioning to a mix of nostalgia-on-demand through meaningful stories that can be viewed as "film clips" on a smart phone Continued on Page 5 NOTICE OF ANNUAL SCHOOL ELECTION NOTICE IS HEREBY GIVEN that there will be a school election for the purpose of electing two (2) rural board members for terms of three (3) years. The election will be held on Tuesday, June 11, 2013 at Drayton Public School starting at 11:00 AM and ending at 7:00 PM. All patrons are eligible to vote for these positions. Applications for Nomination are available at the school. Nominations for this position will be accepted at the school umil 4:00 PM, April 12, 2013. Notice be given that the regular Board Meeting will be held on Tuesday, June 11, 2013. March 1-20, 2013 JUDY STELLON BUSINESS MANAGER DRAYTON PUBLIC SCHOOL DISTRICT #19 Description of Available' Services and Rates Polar Cornunications offers the following local exchange telecommunications services to all consumers throughout its serving area: Voice grade access to the public swift hed network; Local exchange service including an amount of local usage free of per minute charges tinder a fiat rated local service package; Dual tone multi-frequency signal; Single party service; Access to emergency service; Access to operator services; Access to inlerexchange service; Access to directory assistance; and Toll blocking without charge to qualified low income customers. Basic, local exchange residential monthly service rates are as follows: $10.40 - $22.00 Subsidized discounts are available to customers meeting certain low income criteria. Information concerning these plans is available by calling Polar Communications at 1.800,284,7221. Geographic Areas Where Services Are Available Polar Communicatioos offers service in the following exchanges: Adams, Akra, Aneta, Arthur, Backoo, Bathgate, Bracket, Cavalier, Cavalier AFS, Christine, Clifford, Crystal, Dahlen, Drayton, Edinburg, Edmore, Fairdale, Fordville, Galesburg, Gardar, Gilby, Glasston, Hamilton, Hensel, Honeyford, Hoople, Hunter, Inkster, Johnstown, Joliette, Lakota, Lankin, Lawton, Mayvilte, McCanna, Michigan, Mountain, Neche, Nekoma, Niagara, Noyes (MN), Orr, Park River, Pembina, Petersburg, Pisek, Portland, Robbin (MN), St. Thomas, St. Vincent (MN), Union, Walcott, Whitman and Wolverton (MN). Getting Noticed Attracts Customers Courtesy of Helen Volk-Schill, Pembina County Extension Agent The Super Bowl is a huge event, but for weeks before and after it, more focus sometimes seems to be on the advertising than the game. "Today, small-business owners increasingly feel that they cannot effectively compete in marketing when facing such huge marketing campaigns, thus hindering their chance at growth," says Helen Volk-Schill, NDSU Extension agent, Pembina County. "Yet these small- business owners often forget the advantages they have." Small-business owners develop deep connections with their customers. Those connections arise from close interactions. In such an interaction, the owners can identify the specific problems the customer is trying to solve. They can find the unfilled niche and learn how to attract an audience. "The owner, in many ways, has developed his or her own focus group," says Glenn Muske, the North Dakota State University Extension Service's rural and agribusiness enterprise development specialist. Ma)or companies will spend thousands of dollars to gather similar information." Muske continued, "The information gathered from existing customers probably represents a sample of a larger audience. This provides the business owner with an incredible resource for building an effective marketing campaign." Information that owners could gather includes: What brought people into store today? Have they visited the store previously? Why did they buy something today? If they've been to the store before, why did they stop the first time? Further questions might include: Do they remember seeing any advertising/marketing for the business? If so, what was it? Did it provide them with information on new products, services or other information? Did it entice them to take some type of action? What marketing tools do they find most effective? Do they shop for and compare products and services online? What online marketing is effective and why? All of these questions focus on the key marketing elements of getting attention, interest and action from potential customers. "It is a lengthy list of questions," says Volk-Schill. "Owners need to pick out the most important. They will have, if they have done their job, future chances to ask more questions." For more help with marketing, visit NDSU's small-business support smallbusiness and sign up for the monthly newsletter. Or check out Facebook at NDSUextsmallbiz or Twitter at @gmuske. Another online resource is www.eXtension. org/entrepreneurship. Joining groups such as your local chamber of commerce can be helpful, too. The Small Business Administration and its related organizations, such as the Small Business Development Centers and Service Corps of Retired Executives, also can be valuable resources. CHS Harvest for Hunger CHS Harvest For Hunger Breakfast And Silent Auction Free will donation Sponsored by: CHS Inc.-Drayton, ND and their emt)lovees. Tax-Deductible receipt provided by Great Plains Food Bank. Saturday, March 2, 2013 Come join us for breakfast to help feed the hungry. 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